“-Be yourself -Know your craft -Make an impact -Every little counts .”
Sury Bagenal is a womenswear designer who is currently head designer at luxury retailer ‘Me+Em’, with a successful and longstanding career in fashion. It was really interesting to hear first-hand from a designer who is in the business now, and who has had over 25 years of experience, and therefore knows what we can be doing now as young designers to help our futures.
Sury spoke about the importance of sustainability in fashion and how as her career has progressed her views have evolved regarding what factors are a priority to her when designing. She cites Vivienne Westwood’s “Buy less, choose well” motto and Stella McCartney’s quote of “It is better to do something than nothing” as positive notions.
In addition to sustainable and ethical fashion, Sury also spoke on having a fashion ‘DNA’ or ‘handwriting’. The meaning behind this idea is that every designer is influenced by their past, the present, their likes/dislikes etc. All of these endless possibilities can be fed into our ‘DNA’ in order to become a designer who is set apart from the rest. She spoke of not overlooking our history as it can sometimes hold the key to who we are as a designer and what inspires us.