Liberty is one of the UK’s most iconic department stores, and is one of leading pioneers in British textile design.
London’s Fashion and Textile Museum is currently holding an exhibition ‘Liberty in Fashion’, which celebrates 140 years of Liberty’s influence on the fashion industry. On visiting the exhibition, I was interested to get an insight into how the printed textiles are used within garments as well as how collaborations with fashion designers happen.
The ‘through-the-ages’ layout of the exhibition made it clear to seethe trends of print layout and style on clothing has changed throughout the decades.
Some of my favourite prints featured on jackets designed for Sambo’s Dollyrockers, in the 1960’s. I thought the use of colour and line was intricate without being fussy in these. The 1960’s collection was one of the more flamboyant and colourful era’s.
Later on that afternoon, after taking in the collection at the Fashion and Textile Museum, I moved on to the Liberty store itself to see how print is still being used within the company today. The famous liberty prints cover all manner of stock in the store, from the iconic scarves and notebooks, to soap, trainers and pet clothes. Liberty print fabric is also available to purchase, and a haberdashery is housed on the third floor. Liberty’s in itself is a sight to behold, with its well known oak tudor-revival style and quirky interiors. It still is an exciting place, which plays a vital part in working with up and coming textile designers and new prints and designs are constantly being re-worked and created.
LIBERTY TODAY- Print and pattern at Liberty’s.